Artwork by  General Idea,  Study for Ursa Major and Taurus

General Idea
Study for Ursa Major and Taurus

lithograph with metallic foil
titled lower right; laid down on foam board
26.5 x 34.5 ins ( 67.3 x 87.6 cms )

Auction Estimate: $400.00

Price Realized $400.00
Sale date: July 5th 2017

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General Idea
(1967 - 1994)

The General Idea artist collective was formed in 1969 between A.A. Bronson, Felix Partz, and Jorge Zantal. Their distinctive pop aesthetic was designed to provoke as a post-modern critique of the art world, the acceptance of traditional practices, the representation of the abject of society, and an exploration into the role of form and media in shaping culture. Their work largely responds to the AIDS crisis of the 1980's and the subsequent treatment of individuals affected in society.

The collective has gained national and international recognition including representation at the Paris, Sydney, Sao Paulo, and Venice Biennales as well as Documenta 7. In their 25 year history, they have had 123 solo shows and 149 group shows. In 2011, the Art Gallery of Ontario held a retrospective of their work over the course of their history.

In 1994 both Partz and Zantal passed away from AIDS-related complications. Bronson continues to work as an artist while also curating and educating.